Not all projects are created equal, some we work on with much more passion than others. Not because we have an affinity for a certain brand or another, but certain jobs require full immersion and end up reflecting a part of our personality. Working on this video during COVID meant copywriting late at night in front of the TV, searching for every available stock footage online for several weeks and managing a small team at a distance; the result: a touching project that is first and foremost Human.
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